Factors Every Software Developer Must Consider to Ensure Bringing Satisfaction to Each of Their Clients
Becoming familiar with some new concepts being utilized in the software industry is the first thing that you have to do if you want to be giving some advice to owners of software firms compared with other kinds of businesses. Out of the countless topics out there, the most vital is software licensing along with the many technicalities that are involved in this area of development and sales. Nevertheless, besides due diligence and legalities, there are still other facets that software companies must consider in order for them to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Even so, until today, the most proven and tested method of ensuring brand awareness is making sure that your clients are all satisfied genuinely. That being said, here are some helpful tips to make sure that your loyal clients remain satisfied and make sure to recommend your software and positively review it.
1) Utilize software escrow so the source code that you have is safe
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The main problem with this is the fact that if they choose to share it to each of their clients, then it could most likely be posted online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. These things could just take place in the shortest time possible. You will no doubt be very surprised at the fact that you have a lot of competitors already when they are just the ones who are cloning your software either for email subscription or for free.
Well, such a scenario may be the worst there is, yet it is not an impossibility and there have been a number of situations that have already happened such as that. In the same line of thought, licensees are becoming concerned as well because they want to still be continually using their application or program even if developers will no longer be giving them updates. Fortunately, online software escrow services have already emerged that can help you reach a compromise with your dilemma. Just make sure to acquire of such services that are of high quality and are very reliable.