Cross Border eCommerce as the Future of E-commerce. With the current competition in the consumer market, many strategies have been put in place by business people to get more consumers. However, these strategies with each having their challenges, some of the challenges are a bit difficult to handle. Through this challenges, many opt in using cross border e commerce in their marketing options as they consider it barrier free. Not much difference in its general meaning in business study, cross border e-commerce can be described as the online trading between a consumer and a business owner, as the two primary groups. This type of e-commerce has been recorded to be successful in the marketing through the use of Amazon and eBay as their major platforms. Clients using these platforms in cross border e-commerce, have been at ease in accessing the marketer’s services through the websites they created. Cross border e-commerce has been successful in its activities over a short period of their terms of no tax to the customers and no license needed by the sellers is favoring. A factor that has been a driver to the spread of cross border e-commerce is the desire for a customer to get a product from a different country that is not locally available. Controversial talks have been argued out if with the success cross border has portrayed so far, it can be considered as the future of e-commerce in upcoming businesses. However, with its success three main barriers have an impact on cross border e-commerce:
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o Fraud. Many cases have been filed of deceptions when it comes to money payment from both parties in business. Issues on the proper payment service has been increasing over times, making people lose trust in the system.
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o Logistics and reverse logistics. If one is not keen on his or her local consumers, logistics obtained from them can negatively impact your business in case you doing it online. o Regulation. It affects the success of the discussions as the government usually opts to interfere in someone’s business specifically if the business does not involve tax paying or license owning. It is considered crucial for a business owner to understand how the local taxation works, and also he or she should ensure that the customer’s payments are legit. Otherwise the result from the government regulation criteria might affect the business negatively. Overview, cross border e-commerce, experienced problems too. Despite that, it is considered to be future of business and e-commerce business.