Are you interested in content marketing? If you are, it is important for you to know the basics. Knowing how to go about search engine optimization helps you become a good online marketer. Search Engine Optimization makes a lot of difference for those who own websites or blogs. Below are some of the things you need to know in order to have your content ranking well on search results.
Have Great Content
You should know that the quality of content you have matters. If you have high quality content that helps your audience, your traffic will increase. With that, your content will be ranked higher to your favor. On top of this, the number of words you have on your posts are also used by search engines to rank you.
Consider the Page Load Speed
A number of people get on the web to find answers to their issues. Most of the time they need answers and they need them fast. People are very impatient and they will look for an alternative site if yours takes forever to load. This is true even if it is just for a few extra seconds. Bing and Google put this into consideration while ranking.
Optimization of Images
You can use images for good SEO in other ways besides formatting the file and resizing the pictures. The image file should have a title with your keyword; additionally, you can have the keyword in your title or the caption.
Think about the Header Tags
It is important to consider formatting the content on your website appropriately. Doing this enhances user experience for your visitors. Visitors will stay longer on the website when they can easily read your content. on top of this they are likely to return to the site repeatedly. This alerts search engines, showing them that you have something worth seeing.
Backlinks Help Improve Ranking
You might have heard a lot about backlinks when researching on search engine optimization. These are links that direct folks to your website from another website. It is important to aim at getting appropriate backlinks from a website with high domain authority. Ensure that you are getting your backlinks from a good quality websites.
The Site Speed
This is not to be confused with load time. It refers to the response time on your site. Basically, the more responsive your site is, the better your ranking. The reason why this happens is because search engines are interested in ranking sites where searchers can get the information they need as fast as possible. Thus, it is necessary for you to consider the quality of your content, but also the speed of your site.